As much as those of us not in sales and marketing hate to admit it, finding a new gig involves a great deal of sales and marketing – of ourselves. You’ve probably seen the blogs & articles about “Me, Inc.” & “Branding Yourself” & things along those lines. It’s true. And, it’s necessary – even in good times. This is the new reality of the employment arrangement & I don’t foresee it changing much over the longer term. So, as a job seeker, what does this mean for you? As part of branding yourself, consider the following:
Cold Calling. Cold calling, as any good salesperson knows, it integral to any successful salesperson, unless they have a very, very solid base of repeat & referral business. This isn’t likely to be the case in most job search scenarios. As such, cold calling will come into play.Cold calling can be very uncomfortable if you’re not used to doing it.Cold calling can be very uncomfortable if you’re not an assertive or extroverted type person.Enough with the excuses!! Get comfortable doing it and get assertive (not aggressive).Determine the use of your cold calling campaign:Is it to network & gain insights and possibly other contacts who may have an opening?Is it to obtain a position in the targeted organization?Article Source: http://EzineArticles.com/4982734
