Information products can be sold for a quick profit online which is why a lot of online business owners write an eBook & just drive traffic to the sales letter. But smart internet marketers take a different approach. They create an eBook to give away for free before they go for the sale. The reasons for this & how to do it are explained.The free eBook will be marketed by a squeeze page. This page will describe the benefits of what’s inside the eBook & readers can download it for free by submitting their email address. The purpose of this squeeze page is to build your list of targeted prospects.The free eBook is for readers to pass on to their friends & email list, if they have one. So the number of people who will read the eBook is a lot more than if the internet marketer sent it to his own list. Inside the free ebook, there will be valuable content which the reader will find useful but incomplete.
For example, the topic of the eBook could be how to get out of debt and save your property from foreclosure. While mentioning the basics of what can be achieved with a few tips, the reader needs to purchase the full information product or ebook, to get a much more detailed answer.If the reader enjoyed the information in the free ebook, they would be very interested in the full information product. They would be assuming that if the free eBook contained good information, then the full product would be much better.Therefore, the free eBook which your prospects download from the squeeze page, must have valuable content which your readers find useful.The benefits of using this strategy instead of sending visitors straight to the order page of the eBook are:1. You are building a targeted list which you can market to later on 2. The readers are pre-sold. After reading your free ebook, they know what to expect from your full product.3. Readers can pass on your eBook to other people, which will further build your list & reach many more prospects.Article Source: http://EzineArticles.com/2882331
