Social Media And Rating Sites Over the years Social media & rating sites have always been an ideal platform and a widely used tool for hotel guest to share their pleasant or unpleasant experiences. For instance hotel managers such as myself and director often use social media such as Facebook and twitter as a form of monitoring hotel reputation. This can similarly be said for rating site which gives an indication of the level of customer satisfaction regarding the hotel & what has been said about it.
No doubt having witnessed from personal experiences, social media provides an amazing platform to increase awareness of hotel brand. However does online reputation monitoring really improve your bottom line? Does it make guest happier? The Truth Does Social Media Really Make Guest Happier? Having been in the hotel industry for some years now, I started off by thinking to myself that the use of social media & rating site was enough for me to be able to rely on when it came to my hotel guest & their satisfaction. Hotel managers such as myself would usually fall into the false pretense of considering that to be ‘doing enough’. In actual fact, unhappy customers remain unhappy and the best , I could do for them was offer my sincere apologies toward their unfortunate experience toward their hotel stay instead of rectifying their experience.Article Source: http://EzineArticles.com/7457218
