It may seem counterproductive to give away information if your business is to sale information. But it is a fact that if you give people a free sample of the information they want & need they will be inspired to buy more.People are always seeking information on a variety of subjects. Often they turn to the internet for the information they need. They may use a search engine & type in a key word or phrase to see what websites might offer the information they need. Most likely thousands of sites will appear. People are generally to busy to read through even a fraction of the information available. They resort to merely skimming pages for information.There is so much information on the internet – some beneficial some not so beneficial. Sometimes readers are a bit skeptical about paying for information before they know if it will be money well spent.If you give people a sample of the information you have to offer they can gain confidence in what you have to offer. If they benefit from the tidbit of information they get from you they will begin to have confidence in your knowledge on the subject & be willing to invest in the information you have to offer.
You can make e-courses available to your subscribers by using an auto responder that will send portions of the course out at specific intervals of time to give help them obtain a portion of the information they need free of charge. Once they see the value of the information they may be willing to purchase your e-book.When you give free information remember that you don’t to tell them everything they need to know. You want them to get just enough to build their trust in you and want to learn more. Then they will be ready to pay for additional information.Use affiliate links to promote related products & this will keep the attention of your readers. Keep consistent contact with the people on your mailing list and continue to feed them information that they find beneficial. Always provide easy links to your site & affiliate sites to make it easy for them to obtain additional information.Article Source: http://EzineArticles.com/5086565
