The internet has now made it possible for word of mouth to spread beyond the boundaries of traditional social networks, so much so that you can now expect to take the views of relative strangers when deciding on where to stay when taking a short break or going on holiday. Whilst this can be useful to making a decision on a location you are unfamiliar with there are some things to watch out for. This means that the reviews are generally always stacked against the hotelier. Whilst they may of had 2 bad reviews, there could be 2000 customers out there that have had a positive experience, but did not feel compelled to write because they have had a positive experience.
People’s expectations may not be in line with the hotel’s own values Frequently I see hotel reviews that are just not in tune with what the hotel has to offer. Hotelier’s; whether branded or unbranded are usually very good at describing themselves accurately, particularly when it comes down to location, facilities offered and size. Star ratings are issued by a number of different bodies, and vary from organisation and from country to country, therefore it should be treated purely as a guideline as criteria for awarding the rating can differ. In broad terms though, it is unlikely that a two star hotel will deliver the same service as a five star hotel. In-fact the two star hotel may well deliver this level of service, but the reality is that guests should not assume that they will. Article Source: http://EzineArticles.com/4397801
