One of the first industries to be impacted by the internet the travel and hospitality industry today leads the path to social media marketing, In today is times, when anything and everything finds a foothold on the internet, it becomes but imperative that your hotel gets an enhanced visibility through the internet. Advertising one hotel brand can be equally necessary and especially with the revolutionizing of the online marketing industry, the competition of roping in as many client as possible has got even more intense.
Social media is all about getting people involved and engaged in your activities. It lets you build, connect, communicate and interact with your current and prospective customer base. Aiding in etching lasting relationships with customers, social media provides an open platform where you listen to, interact and converse with people who have something to say about you, Technological developments today have also changed the manner in which a traveler makes decisions regarding hotel patronage and booking. Social media interactions, guest reviews, opinions, and experiences are trusted more over just hotel promotion and advertisements and are closely monitored by potential customer, As mobile devices have become the norm for communication and obtaining information, today’s traveler wants quick access to relevant information and seeks to connect with a hotel representative in real time. A survey state that as many as 33% people are traveling to various destinations across the globe and travel planning is a part of the social interaction they have on Facebook! Article Source: http://EzineArticles.com/7575697